Advertising is a very important part of making sure your event is well attended and successful. Below are several mechanisms that S-CAR encourages you to utilize in spreading awareness about your event.
Please note that the S-CAR Website should always be most up to date and accurate source of information and should serve as the point of reference for all other advertising efforts.
The S-CAR Website contains an event roster of all upcoming events. It can be found at: http://scar.gmu.edu/events-roster
If you’d like your event to be added to this, please email all relevant information (name of event, date, time, place, description) to the Event Coordinator at [email protected]
This website allows a platform for much more detailed information than either the This Week emails or the Digital Display. Along with this, web event postings can also include imbedded video and audio files.
This Week @ S-CAR is released once a week, on Mondays, to the entire S-CAR Community (faculty, staff, students, friends). Generally This Week emails list all the events for the current week, as well as upcoming events for the next one-to-two weeks. It is reserved specifically for S-CAR events.
If you’d like to have an event listed in the This Week emails, send the event details (date, location, time, brief description) to [email protected]
The sooner you get the details to the Event Coordinator, the greater advertising exposure you’ll get, as your event can be listed in multiple emails leading up to the week in which it actually takes place.
There are large TV screens on the 5th 6th, and 7th floors of the Truland Building, S-CAR’s “digital displays,” which scroll fliers for all upcoming events (among many other things.) If you’d like your event to appear on the digital display, please contact the Event Coordinator at [email protected]
If you have a specific format in mind, please send the Event Coordinator the components of your layout (i.e. attach relevant pictures in your email). The digital display is not conducive to text heavy fliers. Please limit your descriptions to one or two sentences.
Like This Week @ S-CAR, the Digital Display is restricted to S-CAR Events.
The forum is a great place to advertise any event, S-CAR related or otherwise. Anyone can post events to the forum, and members are able to comment on the events freely. It’s a highly interactive form of advertising, and reaches a large community.
The forum can be found at: network.scar.gmu.edu
The forum is open to external events. If you would like to share an external event with us and are not a member of our network (It is closed and only available to students and alumni), you may email your event to [email protected] and we will consider it for inclusion.
S-CAR is active on Facebook and Twitter and both are publicly available for viewing. These are a great way to get the word out about your event. You can post a message on our Facebook Wall, use @SCARatGMU in your Twitter message, or contact our Events Coordinator to request that we distribute word of your event through our official channels.
As the largest social network in the field, with over 27,000 members, PCDN is a fantastic way to distribute information about your event.
The University Life office on the Arlington Campus (703) 993-8984 has the ability to print poster-sized signs for advertising around campus. If you would like to have a poster created for your event, bring a copy on an 8.5 x 11 piece of paper to the University Life office. Their printing software will create the large poster from that template.
NOTE: posters printing in this office is two-color only. You can select which two colors before printing.
All posters cost $5 each, and a department org or fund code is usually required at time of printing.
If you would like to have paper invitations printed and mailed for your event, contact the S-CAR Event Coordinator, who will work with you to create a layout.
You will need to budget the cost of printing and mailing into your event budget. Printing costs are usually under $10 for 50 black and white invitations, but more for color. The printing office has a wide selection of paper stocks and colors for you to choose from.
Fairfax Campus has very strict rules about posting signage. Their official Sign Policy is listed below:
At the direction of the President’s Office, temporary signs used to direct patrons to event venues on the Fairfax campus may only be posted with the approval of the Office of Events Management. Signs posted without OEM approval will be removed.
- Signs should be submitted for approval no later than 1 week prior to the event
- A $50 deposit will be required from off campus groups to post signs. This deposit will only be used if signs are not removed by the required date.
- Signs should not be posted more than 24 hours in advance and should be removed withing 12 hours of event completion
- Signs should not exceed 3’ x 3’
- Signs should be on solid backing (i.e. foam core, cardboard, wood, metal).
- Signs should be printed in solid block lettering using a computer or professional device.
- Signs should not be permanently affixed to any surface (i.e. nailed to a post or tree.)
- Signs should contain the following information: event name, event date, one line description, location, and directional arrow.
- Signs may only be placed at twelve approved locations (Map provided by OEM.)
- Signs may not contain offensive language.
- Signs must be removed by the date indicated on the approval stamp.
- OEM can produce event signs at a rate of $15 per sign. The charge covers sign production, setting signs in appropriate areas, and removal.
- Signs NOT approved by OEM will be taken down immediately and a charge of $5 per sign will be billed for removal.